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深入了解目标观众的实际需求,完成目标观众的界定工作

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深入了解目标观众的实际需求,完成目标观众的界定工作

发布日期:2018-05-22 作者: 点击:

 ZHANLANZUZHISHIJIANBIAOMING,ZHANLANCHANYEZHUTIDINGWEIZHUNQUEYOULIYUZHAOZHANDEJINXING,ERMUBIAOSHICHANGDEMINGQUEZEYOULIYUZHAOSHANGHUODONGDEJINXING:XIANGBICHANYEYOUSHIERYAN,MUBIAOSHICHANGDEYOUSHIDUIZHANLANYEDEYINGXIANGJICUJINZUOYONGGENGDA。YUANYINZAIYUCANZHANSHANGTOURENHENDUOJINGFEICANJIAZHANLANZHUYAOSHIWEILETUOZHANXIAOLUHESHICHANG,RUGUOGUANZHONGHENSHAO,HUOZHEGUANZHONGDEZHILIANGBUGAO,CANZHANSHANGDEXINXINJIUHUIDADAZHEKOU。YINCI,GUANZHONGSHIZHANLANDESHENGMINGXIAN,ZHANLANCHENGGONGYUFOUDEBENZHIJIUZAIYUGUANZHONGZUZHIGUANLIDECHENGXIAO,ERBUSHIYIWEITIGAOCANZHANSHANGDESHULIANG。

8808网赚论坛  SUIZHEZHANLANSHICHANGDEJINGZHENGJIAJU,WOGUOYUELAIYUEDUODEZHANLANZUZHIJIGOUYEKAISHIRENTONG“ZHANLANCHENGGONGDEGUANJIANZAIYUGUANZHONGZUZHI”ZHEIYIGUANDIAN,GAIBIANYIWANGZHIZHUZHONGZHAOZHAN,JINDINGXIAOSHOUSHOUYIDESILU,JIANGZHANLANZUZHIDEGONGZUOZHONGDIANZHUANDAOGUANZHONGZUZHISHANGLAI。

8808网赚论坛  GUANZHONGZUZHIGUANLIDEFANGANKEYIFENCHENGYIXIAWUGEBUZHOU:JIEDINGGUANZHONG、PINGGUSHICHANG、QUEDINGZHUTI、ZHIDINGTUIGUANGFANGAN、XIAOGUOPINGGU(JIANTU5YI9)。ZHANLANZUZHIJIGOUZAIYANMIDEFANGANZHIDAOXIATONGGUODONGTAIDEPINGGUYUJIANCE,JIUKEYICONGRONGDIJINXINGGUANZHONGZUZHITUIGUANGDEZHANSHUZUHE,TIGAOGUANZHONGZUZHIDEXIAOLVHEXIAOGUO。

观众组织示意图

  GUANZHONGZUZHIYUTUIGUANGDEZHUYAOMUDEJIUSHIYAOJIANGZHANLANSHICHANGTUOZHANSUOQIWANGDEMUBIAOGUANZHONGZUZHIQILAICANJIAZHANLAN,YINCIZAIGUANZHONGZUZHIGONGZUOKAIZHANQIANJIUXUDUIMUBIAOGUANZHONGJINXINGQINGXIDEJIEDING。MUQIAN,WOGUOHEMEIGUOZHANLANYEGENJUGUANZHONGDETEZHENGJINXINGJIEDING(RUTU5YI10SUOSHI),QISHUJULAIYUANKEYICONGGUANZHONGTONGJI、XINGYEDIAOCHA、SHICHANGYANJIUDENGQUDAORENSHOU。ZAICAIJIGUANZHONGXINXISHIJIUYINGZHUZHONGGUANZHONGDEZHIWU、GOUMAIJUECELIDENGFANGMIANDEXIANGXIZILIAO,JIEHEBUTONGDEZHANLANTICAI,DUIGUANZHONGQUNTIDEZUCHENGJIEGOUJINXINGJIBENJIEDING,YIBIANZHENDUIZHANLANXIANGMUDESHIJIQINGKUANG,ZHIDINGXIANGGUANDEGUANZHONGZUZHICELVE。

展览观众特征

  TONGSHI,ZHANLANZUZHIJIGOUXUJIEHEYIXIAJUTIWENTI,SHENRENLEJIEMUBIAOGUANZHONGDESHIJIXUQIU,BINGZUIZHONGWANCHENGMUBIAOGUANZHONGDEJIEDINGGONGZUO。

  1.SHEISHIZHANLANDEMUBIAOGUANZHONG?(ZHANLANTICAIBUTONG,MUBIAOGUANZHONGYEHUIYOUSUOBUTONG)

  2.LEIBIAOGUANZHONGZAIZHANLANZHONGDEZHUYAOJIAOSESHISHENME?(JIMUBIAOGUANZHONGCANZHANDESHENFEN,SHICAIGOUSHANGHAISHIYANJIURENYUANHUOSHISHENGCHANQIYEDEJISHURENYUANDENG)

8808网赚论坛  3.LEIBIAOGUANZHONGCANJIAZHANLANHUODONGDEZHUYAOMUBIAOSHISHENME?(MUBIAOGUANZHONGCANZHANDEZHUYAOMUDESHICAIGOU,HAISHIXUNJIAHUOSHIJINXINGXIANGGUANDECHANPINXINXISHOUJIDENG)

  4.MUBIAOGUANZHONGSHIHESHENMEYANGDEZHANLANZHUTIHUODONG?(MUBIAOGUANZHONGXUCANJIASHICHANGTUIJIE、GAOJIYANYANCUNHUIHUOSHIXIANGGUANXINCHANPINFABUHUIDENG)

  5.SHEILAIZHIFUBAOMINGCANGUANFEIYONG,FEIYONGSHIDUOSHAO?(MUBIAOGUANZHONGDECANGUANFEIYONGSHIYOUSHEIZHIFUDE,DUICANGUANZHANLANMENPIAOJIAGEDEMINGANCHENGDURUHE)

  6.SHENMESHIHOUSHICANGUANDEZUIJIASHIJIAN?(BUTONGDEMUBIAOGUANZHONGQUNTI,DUISHIJIANDEYAOQIUHUIYOUSUOBUTONG)

  7.SHENMESHIMUBIAOGUANZHONGDEQUYUXING?(MINGQUEZHAOZHANDEZHONGDIANQUYU)

8808网赚论坛  8.RUHEANPAIYUCANGUANYOUGUANDESHESHI?(RUVIPHUIKETING、MEITIZHONGXINDENG)

  9.ZHANLANWEIMUBIAOGUANZHONGNENGDAILAISHENMELIYI?(DUIMUBIAOGUANZHONGDEZENGZHIFUWU,RUMIANFEIJIPIAO、CHUANSUOBASHIDENG)

8808网赚论坛  10.CANGUANXUYAOHUAFEIDUOSHAOSHIJIAN?(JINXINGSHENGLIYUXINLIPILAODUYUCE,QUEDINGMUBIAOGUANZHONGZAIZHANGUANTINGLIUDESHIJIAN)

8808网赚论坛  11.ZHENGDUOZHEIXIEMUBIAOGUANZHONGDETONGLEIZHANLANYOUNAXIE?(QUEDINGYOUDUOSHAOJINGZHENGZHANLANZAIZHENGDUOMUBIAOGUANZHONG,CONGERNENGGENGQUANMIANDIQUEDINGZHENDUIXINGDETUIGUANGCELVE)



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